New Identity For La Transjurasienne

December 6, 2016

Ater the disappointing and tough cancellation of the FIS Worldloppet Cup stage, La Transjurasienne, the OC stuck together and worked on a totally new global brand identity for the 68-km-race in the French Jura mountains. This new identity is now released.

The best possible welcome for the skiers

It should constitute a first step toward new projects developed by Trans’Organisation to face the new challenges set for the next years to come. “Who says new brand, of course says new strategy on the horizon 2022!”, specifies right away Pierre-Albert Vandel, the President of Trans’Organisation.

With the new identity La Transjurasienne not only gets a new logo but also new priorities. From now on the Trans’Organisation wants to focus even more on giving the participants the best possible welcome: “We absolutely need to maintain what makes the reputation of all the Transju, the management of all skiers and trail runners in optimal conditions.”, says Pierre-Albert Vandel and continues, “We must also strengthen our regular actions towards the sites managers who look after our trails, even out of season.”

The new logo of La Transjurasienne.

New holiday packages for international skiers

Actually the organisers expected a significant drop oin registrations like all editions following a cancellation, but althought it seems like the racers are still eager to participate in Transju´ also this year. To please all the loyal skiers, new holiday packages were conceived especially for foreign skiers with the Jurassienne agency ONTOURS including