In the powerful atmosphere of the legendary Vasaloppet, where thousands of skiers once again proved that endurance connects people across borders, a new chapter in the history of the Worldloppet Ski Federation begins.

From today on, the series proudly carries the name:

Worldloppet presented by Haglöfs

A partnership built on shared values

Cross-country skiing is more than a sport. It is movement through landscapes. It is silence, effort, community, and respect for nature. And that is why the partnership with Haglöfs feels like such a natural fit.

Since 1914, Haglöfs has been dedicated to enabling outdoor experiences — not to conquer nature, but to move with it. Their philosophy aligns closely with Worldloppet’s vision to grow the beautiful sport of long-distance cross-country skiing while supporting races, skiers, and partners worldwide.

Haglöfs’ credibility, performance expertise, and strong Scandinavian heritage and Worldloppet’s identity as world federation for cross-country skiing complement each other.

Victor Adler, Chief Marketing Officer of Haglöfs, explains:

“This partnership with Worldloppet is a natural fit for Haglöfs. We share a passion for inspiring people to get outside, enjoy themselves, and experience nature at its best. Guided by our purpose, to inspire adventure in nature, the greatest playground ever made, we look forward to being part of this global outdoor community.”

Growing Together

Worldloppet unites 19 international ski marathons across Europe, America, Asia and Oceania. Every season, thousands of skiers challenge themselves on some of the most beautiful courses in the world.

Worldloppet President Ben Popp says:

“We are extremely proud to welcome Haglöfs as Presenting Sponsor of Worldloppet. Haglöfs is a strong and internationally respected outdoor brand with deep Scandinavian roots and a true understanding of endurance sport. We share common values — sustainability, passion for nature, and inspiring people worldwide to challenge themselves outdoors. We strongly believe this cooperation will bear sustainable fruit for the world of ski marathons.”

With “Worldloppet presented by Haglöfs,” both organizations aim to:

• Strengthen the global ski marathon community
• Increase visibility of long-distance cross-country skiing
• Inspire new generations of outdoor enthusiasts
• Promote sustainable growth of the sport

The journey continues — on tracks across the globe: Ski around the world!

And now, together with Haglöfs.