Haglöfs welcoming the Worldloppet Team in Stockholm
This week, the Worldloppet Executive Board, President and team gathered in Stockholm for the Executive Committee Meeting – hosted by Worldloppet’s Presenting Partner, Haglöfs.
The Haglöfs team welcomed Worldloppet to their headquarters and gave a closer look behind the scenes. “We had the chance to meet the people behind the brand, gain insights into their work and production, and later visit the Haglöfs flagship store in Stockholm.”, summarizes Ben Popp, Worldloppet President.
“More than anything, the day confirmed something very important for us: Haglöfs and Worldloppet share the same vibe: A passion for the outdoors. A strong connection to the Nordic spirit. And the ambition to inspire people to get outside, explore, and create lasting experiences.”, he continues.
The Worldloppet Board is underlining the importance of this partnership and excited to continue developing it together with many ideas and shared projects ahead. One of these projects will be the Worldloppet Master Title of Haglöfs CEO Andreas Lorenz, who got his passport just now.
